Dynamics 365 marketing automation is the foundation for business ventures and companies to find their way out of the traditional manual process of marketing and enter a digitally transformed market. Marketing processes can be both manual and digital, the manual process is incommodious and time consuming it not only over-burdens and stresses out the team, the slow and heavy process is more than often frustrating. The manual process is inefficient and happens to be filled with errors more often than not. The digital age thus seeks Dynamics Marketing Automation to be incorporated.
DYNAMICS MARKETING AUTOMATION WORK PROCESS:
Dynamics Marketing Automation enables the incorporation of digital marketing strategies in the businesses by avoiding the hassles of the manual marketing process. The customer database that it creates provides information in order to form the marketing insights. It enables businesses to incorporate personalised digital marketing campaigns. Thus, Dynamics Marketing Automation tools have been created to drive the marketing process to newer heights.
HOW DO DYNAMICS MARKETING AUTOMATION TOOLS WORK?
Marketing automation is incorporated in the processes by the inclusion of tools in the strategies. The integration of dynamic marketing automation tools with the businesses CRM software can boost the potential of the venture by increasing both the revenue and the profit of the company. This forms an integrated sales and marketing platform. This integrated solution not only helps save time and labour, but also ensures the collection of higher volumes of leads and maintains proper relations with the customer with lesser effort than before.
To help companies with their marketing needs the top six marketing automation tools that will help achieve optimal results when integrated with Dynamics 365 CRM are:
- Click Dimensions[Text Wrapping Break]
- Microsoft Dynamics 365 Marketing[Text Wrapping Break]
- Sugar Market[Text Wrapping Break]
- Act-On[Text Wrapping Break]
- HubSpot[Text Wrapping Break]
- Marketo[Text Wrapping Break]
Click Dimensions: This is the only marketing automation tool that is integrated in the Dynamics 365 CRM and is also the most recommended one. It is an extensive mid-market tool that is embedded in the CRM software. Its USP is its very precise automated email campaigns. The other impressive enterprise features that it has are forms, lead scoring and duplicate detection. Along with the aforementioned features Click Dimensions also has additional features like users access to site analytics, event management and a crafting option for customised calendar for marketing. Since, this is an embedded product it ensures that the work done in it is in real time and is always in sync with the software.
Microsoft Dynamics 365 Marketing: It was launched by Microsoft in the year 2018, Dynamics 365 Marketing Automation tool is an automation solution which possesses multifarious features like multi-channel campaigns, event management, webinar management, collection and tracking of leads, lead scoring and visualisation of data. It focuses on the building and customisation of interactive work programs. It specialises in the customer relation by implementing the customized and personalised experience format.
Sugar Market: It is a mid-market tool and was formerly known as Salesfusion. It offers functionality for campaign creation, nurturing of leads, formation of landing pages and forms, offers social media tools and contact analytics without the excess price of being a part of an enterprise. This solution offers a concierge service where the company handles campaign work on behalf of the client and leaves the client free to focus on the marketing strategy. It can sync with the Dynamics 365 CRM and all the data itself is housed inside the CRM software.
Act-On: It is a client budget friendly marketing automation tool, it is flexible for the clients. It offers multiple pricing tiers and also supports plans which helps the customer to select the package that suits their budget. The base of the automation tool is that it has extensive marketing automation features which can be made into more advanced forms by adding on features like lead reporting, insights and accounts marketing facility.
Hubspot: It is an enterprise form of dynamic marketing automation, it works well for companies who opt for wide ranges of marketing requirements as hubspot seamlessly scales the requirements up or down. It ensures the basic form of the solution and promotes the addition of features according to the needs of the business.
Marketo: It is also an enterprise level dynamics marketing automation tool. It offers features such as forms, scoring of leads, duplicate detection of clientele and companies, generation of social media leads etc. It is fast in synchronising with the CRM software and results in quicker data sync as well.